Top 5 Canadian Desking Tools for Automotive Dealerships
A good desking tool provides dealerships with the necessary flexibility and control to tailor deals to customer needs and market trends. Here are the top five desking tools serving Canadian automotive dealerships.
1. Deskit (Reynolds and Reynolds)
A comprehensive solution enabling dealerships to manage multiple deals simultaneously with customized deal structures and quick pricing calculations. Deskit’s integration with Reynolds and Reynolds’ broader ecosystem makes it a solid choice for dealers already using their DMS.
2. Decisioning IT
Offers customizable deal structures, vehicle pricing, and inventory management with an intuitive interface and detailed analytics for optimizing deals and profitability. Their focus on data-driven decision making helps sales managers maximize front-end gross.
3. DealerSocket
Provides a flexible platform featuring side-by-side deal comparisons and personalized deal structures to support informed decision-making. DealerSocket’s CRM integration creates a seamless workflow from lead to delivery.
4. VIN Solutions
A versatile platform integrating with their CRM, allowing deal customization and optimization to improve sales efficiency and customer satisfaction. VIN Solutions’ Cox Automotive backing provides strong ongoing development and support.
5. Dealer Gears
Emphasizes simplicity with capabilities for deal management, pricing analysis, and deal structure optimization to maximize profitability. Dealer Gears is particularly popular with smaller dealerships looking for straightforward functionality.
Choosing the Right Tool
The best desking tool depends on your dealership’s size, existing technology stack, and specific workflow requirements. Consider how each option integrates with your DMS and CRM before making a decision.
Regardless of which desking tool you choose, the key is ensuring smooth interdepartmental collaboration and efficiency throughout your sales process.