Built by People Who
Understand Your Business
READY HUB is built by Dealer by Design Inc.—a team of dealership veterans who turned real operational frustrations into software that actually works.
We've been in your shoes—frustrated by bottlenecks, slow processes, and disconnected departments. Dealer by Design was born from that experience: a smart, technology-driven solution that keeps every department connected, workflows moving, and customers happy.
80+ Dealerships
Trust READY HUB for daily operations
100% Canadian
Built for Canadian dealerships and regulations
Dealer Veterans
Team with real dealership experience
The Team Behind READY HUB
Experienced dealership professionals who understand your challenges because they've lived them.
Eric Richards
Chief Executive Officer
Lee Cocking
Chief Technical Officer
Jason LeRoux
VP, Engineering
Chris Carragher
VP, Customer Operations
Dustin Cocking
Principal Engineer
Matt Mohseni
Product Owner
Where Dealer Experience Meets Technology
From start to finish, our leadership team provides the expertise necessary to build and deliver highly impactful software solutions for automotive dealerships.
Founded in 2016, Dealer by Design launched READY HUB with its first dealership partner in 2017. Today, over 80 dealerships across Canada rely on our platform for daily operations—and we're just getting started.
On a Mission to Improve Your Bottom Line
We eliminate the bottlenecks, slow processes, and disconnected departments that frustrate both staff and customers.
Dealer by Design builds multi-department workflow software that improves cross-department collaboration and operational efficiency. We started in automotive retail because that's where we had the deepest expertise — but the workflow patterns we've built apply anywhere multiple departments need to move in sync.
- Connect departments instead of creating silos
- Make every customer interaction smoother
- Directly impact your bottom line through efficiency
Canadian Built
Designed for the Canadian automotive market with local expertise.
Dealership-Focused
Purpose-built for the unique needs of dealership operations.
Continuous Innovation
Regular updates driven by dealer feedback.
Our Sales Partnership
READY HUB sales are handled by International Automotive Solutions, bringing specialized automotive expertise and dedicated support to every dealership.
READY HUB is a Consolidated Dealers approved vendor.
Stay Connected
Follow Dealer by Design on LinkedIn for product updates, dealership insights, and behind-the-scenes content from the team.